I’m on a $50/week clothing but last week, I ended up spending that money on toys for my daughter instead of clothes for me. Ah, just as well. There was nothing I really wanted until… I got the APC catalog in the mail. Now I want EVERYTHING: the Mary Tyler Moore-esque bow dress ($380, shown above), the gray nautical top ($225), the various cotton tunics, the cut-out ballet flats ($390) and lace up ankle boots ($480). You know it’s hot as hell here in L.A., but I even want the parka ($550). I’m addicted to APC (apc.fr). I can’t actually afford the clothes, so I just stare longingly at the catalog for hours on end. Sniffing it. Caressing it. Fantasizing about the APC universe. I love the simple lines, the effortless European preppy styling, the professorial color combos and the nonchalant intellectualness of the stuff.  Last season I coveted these super high navy blue T-strap Mary Janes on apc.fr for months. And then after a spell, I checked back and they were on sale for 50% off! $225! Still, not cheap, but not $450. Now I own them. And they are so fly. So I guess I’ll lurk on the APC site until some of these goods go on sale—probably around Christmas. Oh! I also discovered they have a lower priced line called Madras, which can also be found at apc.fr. I found the cutest plaid cotton top there for only $60. Now that might be doable. Also, now that I’m inspired by the looks in the catalog, I can always go shopping looking to recreate those looks pieced together with more affordable finds. This $50/week budget is really starting to bite. But I have to hang on to the dream of one day owning a house.

—Serena   

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